Blood donor recruitment
Building sustainable blood donor populations, globally. Access GAP’s resources on voluntary, unpaid blood donation, designed specifically for National Society blood programs.
Becoming a regular voluntary blood donor is a simple but selfless step that everyone can take to strengthen their communities, support local health systems and save lives.
World Health Organisation, 2022
Resources by topic
Communication and awareness
Customisable marketing materials (in-centre, mobiles, social media) | Special events: World Blood Donor Day | Disasters
Blood donation and planning
Donor retention | Family replacement donors | Group blood donation | Pledge 25 | Blood drives | Useful planning tools
Donor care and counselling
Donor selection (Category A) |
Donor deferral and pre-post donation care | Blood donor counselling (Category A)
New to blood? Learn about blood and donor recruitment with this one-page checklist of resources
Recommended for: National Society staff and volunteers conducting community awareness and blood donor recruitment activities
Strengthen your program - with this one-page checklist of resources
Recommended for: National Society Health Directors and managers, or blood program leads, to learn the fundamental requirements of a blood program – as guided by IFRC Blood Policy
Marketing resources
Recommended for: National Society donor recruiters – these downloadable marketing materials (IEC* materials) are freely available and easy to adapt for your own program. *IEC – Information, Education, Communication