Global Advisory Panel

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Blood donor recruitment

Building sustainable blood donor populations, globally. Access GAP’s resources on voluntary, unpaid blood donation, designed specifically for National Society blood programs.

Becoming a regular voluntary blood donor is a simple but selfless step that everyone can take to strengthen their communities, support local health systems and save lives.

World Health Organisation, 2022

Resources by topic

Communication and awareness

Customisable marketing materials (in-centre, mobiles, social media) | Special events: World Blood Donor Day | Disasters

Blood donation and planning

Donor retention | Family replacement donors  | Group blood donation | Pledge 25 | Blood drives | Useful planning tools

Donor care and counselling

Donor selection (Category A) | 

Donor deferral and pre-post donation care | Blood donor counselling (Category A)

New to blood? Learn about blood and donor recruitment with this one-page checklist of resources

Recommended for: National Society staff and volunteers conducting community awareness and blood donor recruitment activities

Strengthen your program - with this one-page checklist of resources

Recommended for: National Society Health Directors and managers, or blood program leads, to learn the fundamental requirements of a blood program – as guided by IFRC Blood Policy

Marketing resources

Recommended for: National Society donor recruiters – these downloadable marketing materials (IEC* materials) are freely available and easy to adapt for your own program. *IEC – Information, Education, Communication