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Blood donation and planning

Unsure how to maximise collections at your blood drives? Actively recruit blood donors and organise safe and well-planned events using GAP’s resources for promotion, planning and monitoring.

Practical policy and procedure templates to support Category B National Societies in strengthening voluntary blood donor recruitment, retention, feedback and complaints management. These resources are designed as examples and should be adapted to local laws, regulations and operating contexts.

Voluntary Blood Donor Recruitment and Advocacy Policy – download here

Donor Recruitment and Retention Procedure – download here

Donor Feedback and Complaints Procedure – download here


Helping National Societies to implement practical, ethical strategies to encourage and sustain voluntary, non-remunerated blood donation, providing a framework for donor incentives that supports the transition to a fully voluntary system.

GAP Incentivisation Guide for Voluntary, Non-Remunerated Blood Donation (VNRBD)

It is essential to create a positive and welcoming environment for new donors, encouraging them to donate blood for the first time. This helps build a strong foundation for the recruitment of safe, long-term donors.

IFRC Making a Difference: Recruiting VNRBDs

It is important to ensure donors have a good experience donating blood and are invited back to donate again. This supports the retention of safe, repeat donors.

Information brochures

Online training – eLearning module on donor retention

The Power of Recipient Stories: A guide to storytelling to promote VNRBD

For encouraging family and replacement donors to return as regular, voluntary donors.

Information brochure: advice and strategies for blood programs

Customisable communication materials

 Contact GAP if you would like these adapted for your blood program (ie. based on your country criteria, logos etc).

Retaining Family Replacement Donors as Voluntary Non-Remunerated Donors (VNRBD)

Online training – eLearning module on group blood donation

Perfect for new staff and volunteers who would like to learn about group blood donation in a self-paced and engaging way.

Educational videos on group blood donation

Short, educational videos for staff and volunteers to learn how to set up a group program

(Also known as “outreach” or “mobile camps”)

Useful example of how to run successful blood drives

(courtesy of, and with permission from, American Red Cross)

Information brochures:

Blood drive planning templates

See below section “Useful tools to plan your activities” for these templates

For general planning of activities and tracking of results:

  • Annual Activities Planner (download) – a useful tool to develop a range of strategies and activities with associated targets
  • Blood collection results by month (download) – for reporting monthly results of mobile events, donor groups (VNRBD, family and replacement, retained donors) to support developing and working toward targets and monitor supply planning
  • Donor satisfaction survey (download) – for monitoring of the donor experience – you can’t improve what you can’t measure

For planning of blood drives:

  • Assessment of the targeted population (download) – use this to help decide whether a location or population will be a suitable target for a blood donation event
  • Blood donor mobile planning tool (download) – an excel template that helps you to coordinate and schedule blood drives, compile contact details of locations and key persons, and track activity (number of donors) at these events
  • Blood donation campaign report (download) – tracks the results of a mobile collection event, such as community group, distance travelled, total donating blood etc